LinkedIn_cover.png

LinkedIn

LinkedIn

I joined LinkedIn as a designer on the Internal Tools team. Over the course of the year, I ingested prior research to understand user profiles, created a vision, and ran feedback sessions on the vision to ultimately design an MVP for launch. Our work was a stepping stone to creating a singular data source for our sales representatives. See full case study.

Oct 2023 - Nov 2024 • 2 PMs, 1PMM, 1 Engineering Manager, 7 engineers

Background

LinkedIn sales reps manage anywhere between 50 - 400 accounts a day, across various deal lifecycles. The job our our sales reps is to help clients see value in the products they have, help resolve issues, and push for renewals. These reps use a large number of tools to find information on their clients, understand their relationship with the product, and communicate with them. Sometimes they see the same number represented differently between two different softwares, which means they have to chase down what the real values are.

Problem

The rep’s core responsibilities move into the background as tooling starts to take up more time and effort. So much time is lost in consolidating data, synthesizing it, and figuring out what to do next, that they are unable to provide quality service to their clients.

Solution

A platform with unified, actionable, and comprehensive source of truth to help reps work smarter and quicker to meet their quotas and ultimately, get paid.