Test and learn
Lift is an experiment-based measurement available for advertisers to help them understand the impact of their spend. Our team set out to make Lift self-serve so users can set up tests without a representative's help. However, after listening to user needs, we introudced Test and Learn — a product that allows advertisers to ask questions related to their business and in turn, be pointed to a test that can answer their question. You can read about it on the Facebook Help Center or Ad Week.